Celeb Boutique makes [one of the] largest mistakes in Twitter history

Celeb Boutique, a fashion retailer tweeted the following in regards to a trend that their PR team saw on Twitter:

The Aurora trend, in reality, is related to the tragic shooting in Aurora, CO at a midnight premier of "Batman: A Dark Knight Rises".

Naturally, Twitter users have not taken kindly to Celeb Boutique's update.

Many have suggested that the company donate money towards a non-profit organization related to the shooting to further apologize for their mistake.

So far, Celeb Boutique has only responded with tweets stating,

"We didn't check what the trend was about hence the confusion, again we do apologise"

"We are incredibly sorry for our tweet about Aurora - Our PR is NOT US based and had not checked the reason for the trend."

"We have removed the very insensitive tweet and will of course take more care in the future to look into way we say in our tweets." 

Again we do apologise for any offense caused. This was not intentional & will not occur again. Out most sincere apologies for both the tweet and the situation." 

Some have come to the defense of the online retailer, saying it was an honest mistake and they are taking appropriate steps to correct it. However, it's clear that for at least the time being that there will be repercussions.


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Personally, I'm still very much upset about the shootings, as I should be. This is coming at a time where "too soon" is an understatement. Whether they intended for it to actually be a joke or not, it couldn't have been a more unfortunate time. To blame it on non-US PR is ridiculous, if you're a company and you're going to hashtag something, look it up first! Otherwise THIS will happen to you.


Some tweets I read were from people canceling their orders and declaring their boycott of the company. I might have even joined in if I thought that I could ever buy products [that would fit me] from them anyways.


I forgive them for their mistake, but the Twitterverse is going to need some time to forget it. For now, they are going to have to do something pretty major if they want to make a positive impact to counteract the drama they've caused.

Initial Update

Hello all!

I'm heading into the last month of school, so a lot of my projects are near completion.

3D Avatar

Project 1 (Intro to 3D Animation) - I've rigged my 3D project to the point where it is suppose to be, and I've started taking the liberty of adding hair and some accessories the way I see fit. I'm hoping that when the professor returns that he will cover how to add clothing more in-depth; however, it is most likely that I will resort to youtube.com videos and other online tutorials to make sure I get it done on time.

Portfolio Site

Project 2 (Integrated Media) - My new portfolio site is looking good, not great. I love the idea in my mind, but I never seem to produce a site that I feel fully shows off my abilities. Especially since this one is completely in flash. Flash for me is easy, very easy, to feel like I've created something unique that looks good. So to build my site only in Flash seems like a cop-out. Just...easy. However, it will do for the class and I'll make it even more awesome when I have time to focus on it.

Skywind Site

Project 3 (Digital Media Projects) - Skywind, a faux company I am creating from the "ground-up", is coming along. I need to do a few additions to the site before Monday, our new critique day since the professor has been absent (for good reason). Again, designed completely in Flash because I have so much going on this semester that I wanted to make sure I went easy on myself. Flash deals a lot with graphic design - at least the way I see it. Since it's incredibly simple for the user to place objects anywhere they want, it's vital that they have a good sense of composition. That is the only challenge for me, and it's a rather simple one (coming from a graphic design and photography background).

Project 4 (Senior Practicum) - Denis Mueller's site is coming along. We've decided to use Wordpress. I mentioned the word "blogging" and he seemed to light up. He should have the account set up through godaddy.com by next Tuesday when I'll get the FTP information and really start putting this together. Honestly, once I get the design implemented (simple, since we've already agreed on a basic idea), he's given me a TON of information to work with and designing the rest will be simple. He's really excited about it, which makes me excited. Also - possible candidate for a reference letter? :-D

Project 5 (Web Coding) - We're getting around to figuring out what our final sites are going to be. I might attempt to make Project 6 into my assignment, but I might also choose something that I can get done quickly so I can focus on what the Project 6 site needs and not what I'm required to put into the site. Nothing much to show for this class yet, besides this.

All I've done for Danielle so far

Project 6 (Freelance) - I haven't been able to do anything with Danielle's site, which I feel terrible about. She owns a photography studio, which is AWESOME! However, the fact that I haven't produced anything bugs me all the time. I'm really excited that she's asked me to do this for her and I know I haven't delivered in any way that I promised her. My time management skills are still catching up to everything going on in life, and her site has taken the brunt of it.

All I've done for S&T so far

Project 7 (Freelance) - Yes, there is a 7th project! The S&T site for my dad's business partner. Steve runs an auto detailing shop. We had an initial discussion about what he wanted, and I gave him a few "chores" that I give everyone I talk to - pick out three sites you like, choose a color scheme and/or any features you want, and let me know if you need a domain and hosting. He hasn't followed up on that and I haven't heard any from him, so I'm going to assume he's busy and take the time to finish everything else I'm working on.